That’s the name of this awesome and fascinating documentary (god I sound like I should be saying that in a British accent on a BBC nature show). It’s about how one woman goes and tries to get free stuff. Only, she tries to get all the same free stuff, but in two outfits– one is her regular self, and one is a dolled-up, conventionally pretty, big-haired version. Aaaaand the conventionally pretty version gets 20.5 pounds (it’s set in Britain) more free stuff. There is something really fucked up about society when looking conventionally pretty gets you monetarily rewarded.
Whoops- I can’t figure out how to embed the video, so here’s the link to the article I found about it.